I came across this article in Forbes, written by John Hall, who is the CEO of Influence & Co., keynote speaker and the author of “Top of Mind.”
According to Hall, Personal Branding is one of the major PR trends to watch for in 2018. In fact, he is listing it as #1: “Personal branding and thought leadership will go beyond executives”; followed by this #2: “Owning your digital landscape will never be more important to attract followers.”
As Jeff Bezos once said:
“Your brand is what other people say about you when you are not in the room”
In order to market yourself, one has to get to know oneself first. It’s all about bringing forward your strong points. Personal Branding is much more than just a fancy buzz word. You can’t just decide to be a personal brand. It takes time to create. You have to study yourself and reflect on your personality. Set your goals and find out where your passion lies.
Like we always tell people, Hall explains it here in a similar way:
“Basic questions to ask yourself are: What are my goals, privately and businesswise?
What are my strong points and what fires me up? What is my personal theme? What would I like to communicate about? And, what am I not?”
And: “Only those who know themselves can market themselves authentically.”
Targeted personal branding implies:
- Positioning as an expert on a topic
- More visibility on the Internet
- Networking with other industry experts
- Move away from the “gray mass”
- Sharpening your professional profile
I couldn’t agree more with this statement: “Not communicating is not an option!” If you don’t find any online presence of me, that definitely says something about my person, and profession. In this case, nothing good! That’s why my recommendation to anyone who considers personal branding to achieve a next business goal is to link your name to your field of expertise or passion. Which topic do you want to stand for? Which topic are you burning for? Be your own publisher and sharpen the content that you talk about.
Remember: Personal branding is never a finished job.
The path to personal branding is a continuous one. This means hard work – work on yourself, work that you put into your online activities, networking and even creating content. So it will not be surprising that one is not perceived as a brand overnight. You will need ambition and a long breath!
Tags: Anouk Pappers, Brand Anthropologist, CoolBrands, CoolBrands People, CoolBrands Women, #AnoukPappers