Cape Town – Queen of the skies

This is it! We’re going paragliding today! I have been waiting for this moment for years… We are taking off from Lion’s Head beside Table Mountain, which is also where we meet Stef, who has prepared all the equipment. As there is a good wind we can use the lower take-off point, a gentle downward slope covered by a green net.

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Conversations with Leaders in Luxury – Anouk Pappers and Greg Furman

I was interviewed by Greg, Founder of the Luxury Marketing Council. We talked about the relevance of having a strong personal and corporate reputation. The two have become closely linked, so your personal reputation is not separate from your corporate reputation, both are visible and both must be managed properly.

Does a Cool Brand Need a Social Purpose?

Article written by Justin Kirby and published at Like Minds

As part of an exciting new project we’re undertaking – a book exploring the theme ‘Beyond Customer Centric’ – I’ve been interviewing a number of thought leaders.

I recently caught up with Anouk Pappers and Maarten Schäfer of CoolBrands, having met them at the Cristal Ad Festival in Courcheval last year. They are storytellers so it’s interesting to hear their own tale, which feeds into ideas about going beyond customer centric.

Read the whole article

A strong online reputation creates business opportunities

During the Cannes Lions Festival, I spoke a lot with women about empowerment, stepping up, expressing your vision. I founded CoolBrands Women because I believe in the power of communication to help us achieve our business goals.

The importance of reputation – ‘See It Be It’ at Cannes Lions

I was invited by Senta Slingerland, brand strategy director of Cannes Lions to speak for the ‘See It Be It’ young creative women at the Cannes Lions Festival. We talked about the importance of online reputation and how that can help build your future goals.

A talk about the Reputation Economy – Cristal Festival Courchevel

A short impression of the presentation we did in Courchevel during the annual Cristal Festival.

The Quest for Cool in Nigeria Leads to the Princess of African Fashion

The NextWomen Africa Theme. 

Guest post by Anouk Pappers, brand anthropologist and Co-Founder CoolBrands.

More than 10 years ago I started my quest, the quest for cool. Based on the assumption that there is ‘a need to know and a need to be known’, I travel the world in search for stories worth sharing.