Why any CEO should build a strong personal brand

The Purpose-Led brand is here to stay – Anouk Pappers

5 years U.S. 30% Club and preview of ‘This Changes Everything’ – Anouk Pappers

Now is the time to create the brand You!

Humanising your Brand: The Tale of a Winning Personality – Anouk Pappers by Brandreflections

Sharing the relevance of a strong online reputation

We were invited to give a presentation for the members of the Luxury Marketing Council Dubai.
We talked about the relevance of having a strong online reputation.
Whether you are looking for partners, investors or clients…

Cape Town – Queen of the skies

This is it! We’re going paragliding today! I have been waiting for this moment for years… We are taking off from Lion’s Head beside Table Mountain, which is also where we meet Stef, who has prepared all the equipment. As there is a good wind we can use the lower take-off point, a gentle downward slope covered by a green net.

Conversations with Leaders in Luxury – Anouk Pappers and Greg Furman

I was interviewed by Greg, Founder of the Luxury Marketing Council. We talked about the relevance of having a strong personal and corporate reputation. The two have become closely linked, so your personal reputation is not separate from your corporate reputation, both are visible and both must be managed properly.

Does a Cool Brand Need a Social Purpose?

Article written by Justin Kirby and published at Like Minds

As part of an exciting new project we’re undertaking – a book exploring the theme ‘Beyond Customer Centric’ – I’ve been interviewing a number of thought leaders.

I recently caught up with Anouk Pappers and Maarten Schäfer of CoolBrands, having met them at the Cristal Ad Festival in Courcheval last year. They are storytellers so it’s interesting to hear their own tale, which feeds into ideas about going beyond customer centric.

Read the whole article

The importance of reputation – ‘See It Be It’ at Cannes Lions

I was invited by Senta Slingerland, brand strategy director of Cannes Lions to speak for the ‘See It Be It’ young creative women at the Cannes Lions Festival. We talked about the importance of online reputation and how that can help build your future goals.