I’m cycling through Amsterdam’s historic centre, a UNESCO world heritage site and an enduring testimony to the city’s rich history. During the Golden Age in the 17th century, Amsterdam’s port was at the centre of a global trade network, with ships sailing to Asia, Africa, Brazil and the Americas, and merchants trading goods across Europe. Continue reading
It is early afternoon when I touch down at the Murtala Mohammed International Airport Lagos. As I walk out of the arrivals hall I am immediately engulfed in a wave of hot, humid air. I take off my jacket and before I even start looking where to go, a smartly dressed man walks up to me.
This is it! We’re going paragliding today! I have been waiting for this moment for years… We are taking off from Lion’s Head beside Table Mountain, which is also where we meet Stef, who has prepared all the equipment. As there is a good wind we can use the lower take-off point, a gentle downward slope covered by a green net.
During the Cannes Lions Festival, I spoke a lot with women about empowerment, stepping up, expressing your vision. I founded CoolBrands Women because I believe in the power of communication to help us achieve our business goals.
The NextWomen Africa Theme.
Guest post by Anouk Pappers, brand anthropologist and Co-Founder CoolBrands.
More than 10 years ago I started my quest, the quest for cool. Based on the assumption that there is ‘a need to know and a need to be known’, I travel the world in search for stories worth sharing.
I believe that people want to do business with you, work with you or even be with you, because of who you are and what you stand for.
I am talking with Shelley Zalis at the Ipsos Girls’ Lounge on the Cannes Lions International Festival of Creativity 2014.