Anouk Pappers – Brand Anthropologist

I was born in a small town in the south of the Netherlands. As long as I can remember, I dreamt of travelling the world and discovering other cultures, just like in the Jules Verne adventure novel Around the World in 80 Brands.

Persil Forest by CoolTravel – Update November 2011

In September 2009 we planted the first trees for the relations of Persil in order to stress the importance of sustainability. In November 2010 we went back to take pictures of the trees that have been planted so far, to see how they all have grown, and they have!

“Create Talk Value” by Anouk Pappers

“Travel the world in 80 brands” – storytelling for brands

In November 2010 we started the Global Storytelling Campaign. Building a global network of brands and opinion leaders to share relevant stories and therefore knowledge, that is what it is. We decided to start in Brazil, because there are a lot of things going on, now and in the next few years.