
Tag Archives: Anouk


Presentation for women leaders in New York – Anouk Pappers
I was invited to speak at the TalentNomics event in New York. The subject of my speech was ‘The importance of our online reputation’ and ‘How to lead through storytelling’.
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The importance of reputation – ‘See It Be It’ at Cannes Lions
I was invited by Senta Slingerland, brand strategy director of Cannes Lions to speak for the ‘See It Be It’ young creative women at the Cannes Lions Festival. We talked about the importance of online reputation and how that can help build your future goals.
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A talk about the Reputation Economy – Cristal Festival Courchevel
A short impression of the presentation we did in Courchevel during the annual Cristal Festival.

People do business with you because of what you stand for…
The Guardian published an article I wrote in the Women in Leadership section about just this.
I believe that people want to do business with you, work with you or even be with you, because of who you are and what you stand for.
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San Francisco – run for the sunset
“This must be one of the coolest roads to ride in the world,” I think out loud as we enter the Big Sur region, northbound on Highway 1. This road runs along most of the Pacific coast of California, which is considered to be one of the most beautiful coastlines in the US. It is still early morning and we’re on our way from Santa Monica to San Francisco and I have difficulties resisting the photo opportunities that slow us down.
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Anouk Pappers – Brand Anthropologist
I was born in a small town in the south of the Netherlands. As long as I can remember, I dreamt of travelling the world and discovering other cultures, just like in the Jules Verne adventure novel Around the World in 80 Brands. Continue reading

Persil Forest by CoolTravel – Update November 2011
In September 2009 we planted the first trees for the relations of Persil in order to stress the importance of sustainability. In November 2010 we went back to take pictures of the trees that have been planted so far, to see how they all have grown, and they have! Continue reading
São Paulo – The city of many
When you arrive in São Paulo for the first time, you don’t have a clue where to go and where not to go. It is huge, over 20 million people live here, spread over many different areas and neighborhoods. Continue reading

Persil Forest by CoolTravel
In September 2009 we planted the first trees for the relations of Persil in order to stress the importance of sustainability. Continue reading