Article written by Justin Kirby and published at Like Minds
As part of an exciting new project we’re undertaking – a book exploring the theme ‘Beyond Customer Centric’ – I’ve been interviewing a number of thought leaders.
I recently caught up with Anouk Pappers and Maarten Schäfer of CoolBrands, having met them at the Cristal Ad Festival in Courcheval last year. They are storytellers so it’s interesting to hear their own tale, which feeds into ideas about going beyond customer centric.
During the Cannes Lions Festival, I spoke a lot with women about empowerment, stepping up, expressing your vision. I founded CoolBrands Women because I believe in the power of communication to help us achieve our business goals. Continue reading →
I was invited by Senta Slingerland, brand strategy director of Cannes Lions to speak for the ‘See It Be It’ young creative women at the Cannes Lions Festival. We talked about the importance of online reputation and how that can help build your future goals. Continue reading →
Guest post by Anouk Pappers, brand anthropologist and Co-Founder CoolBrands.
More than 10 years ago I started my quest, the quest for cool. Based on the assumption that there is ‘a need to know and a need to be known’, I travel the world in search for stories worth sharing. Continue reading →
Your reputation plays a decisive role whether people will or will not connect with you. The way that people do their background check on you is by Googling you. What they find on the first page of Google = your personal reputation. (Whether accurate or not) Continue reading →