“In the footsteps of the great explorers”

I’m cycling through Amsterdam’s historic centre, a UNESCO world heritage site and an enduring testimony to the city’s rich history. During the Golden Age in the 17th century, Amsterdam’s port was at the centre of a global trade network, with ships sailing to Asia, Africa, Brazil and the Americas, and merchants trading goods across Europe. Continue reading

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My quest for cool in Nigeria

It is early afternoon when I touch down at the Murtala Mohammed International Airport Lagos. As I walk out of the arrivals hall I am immediately engulfed in a wave of hot, humid air. I take off my jacket and before I even start looking where to go, a smartly dressed man walks up to me.

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Anouk Pappers and Maarten Schafer at Cristal Festival

Does a Cool Brand Need a Social Purpose?

Article written by Justin Kirby and published at Like Minds

As part of an exciting new project we’re undertaking – a book exploring the theme ‘Beyond Customer Centric’ – I’ve been interviewing a number of thought leaders.

I recently caught up with Anouk Pappers and Maarten Schäfer of CoolBrands, having met them at the Cristal Ad Festival in Courcheval last year. They are storytellers so it’s interesting to hear their own tale, which feeds into ideas about going beyond customer centric.

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