Anouk Pappers - Conversations with Leaders in Luxury

Conversations with Leaders in Luxury – Anouk Pappers and Greg Furman

I was interviewed by Greg, Founder of the Luxury Marketing Council. We talked about the relevance of having a strong personal and corporate reputation. The two have become closely linked, so your personal reputation is not separate from your corporate reputation, both are visible and both must be managed properly.

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Anouk Pappers and Maarten Schafer at Cristal Festival

Does a Cool Brand Need a Social Purpose?

Article written by Justin Kirby and published at Like Minds

As part of an exciting new project we’re undertaking – a book exploring the theme ‘Beyond Customer Centric’ – I’ve been interviewing a number of thought leaders.

I recently caught up with Anouk Pappers and Maarten Schäfer of CoolBrands, having met them at the Cristal Ad Festival in Courcheval last year. They are storytellers so it’s interesting to hear their own tale, which feeds into ideas about going beyond customer centric.

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