Anouk Pappers Brand Anthropologist

The Ipsos Girls’ Lounge in Orlando

A compilation of the meetings I had in the Girls’ Lounge, talking to women to define what they stand for and to find their confidence signature.
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CoolBrands Women

I decided to dedicate our new edition of CoolBrands to Beacon Women around the world. I set off on a global quest in search of women who are taking the lead, who are inspiring other women and opening up new paths for the young generation to step up to leadership positions. And I found many. Some of them are featured in this edition, but this is just the start.
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San Francisco – run for the sunset

“This must be one of the coolest roads to ride in the world,” I think out loud as we enter the Big Sur region, northbound on Highway 1. This road runs along most of the Pacific coast of California, which is considered to be one of the most beautiful coastlines in the US. It is still early morning and we’re on our way from Santa Monica to San Francisco and I have difficulties resisting the photo opportunities that slow us down.
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