In September 2009 we planted the first trees for the relations of Persil in order to stress the importance of sustainability. In November 2010 we went back to take pictures of the trees that have been planted so far, to see how they all have grown, and they have! Continue reading
“Travel the world in 80 brands” – storytelling for brands
In November 2010 we started the Global Storytelling Campaign. Building a global network of brands and opinion leaders to share relevant stories and therefore knowledge, that is what it is. We decided to start in Brazil, because there are a lot of things going on, now and in the next few years. Continue reading
When you arrive in São Paulo for the first time, you don’t have a clue where to go and where not to go. It is huge, over 20 million people live here, spread over many different areas and neighborhoods. Continue reading
In September 2009 we planted the first trees for the relations of Persil in order to stress the importance of sustainability. Continue reading
Visiting the Yucatan changed my perspective on the near future, of what will happen in 2012.
In our quest to explore the planet we decide to do the Route 66 on a Harley Davidson. Scenes of the Easy Rider movie enter my mind and I start spontaneously singing the ‘Steppenwolf’ song. Continue reading