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Monthly Archives: February 2012
The fight against hidden hunger
Sunrise at Angkor, in the middle of the Cambodian jungle. There would have been total silence, were it not for a group of kids who offered to be our guides for the day. “We can take you to Ta Prohm. It’s a hidden temple… very beautiful… for only five dollars!” says the leader of the gang, an 11-year-old girl named Chenda. “Most tourists never get there. It’s a long walk.”
“DSM gave me the opportunity to be actively involved with the WFP. This means I can contribute to solving a global issue and make a difference in people’s lives. I’ve been on assignment to Bangladesh and Nepal, but here in Cambodia I’m just a tourist admiring the temples of Angkor.” Continue reading
Posted in CoolBrands, CoolTravel, Storytelling, Sustainability, Travel, Uncategorized
Tagged Angkor, blind girl, cambodian jungle, chill in the air, CoolBrands Global Storytelling Campaign, CoolBrands in Cambodia, CoolBrands Meeting DSM, CoolSustainability, DSM, DSM fight hunger., DSM food supplements, DSM solving global issues, DSM Sustainability, DSM WFP, Fight agains hunger, fight hidden hunger, first aid kit, Global Storytelling Campaign, hidden temple, Lara Croft movie, Meeting DSM, temple of Angkor, WFP, world food programme
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The road to Brighter Living
We’re crossing the Thames in a black cab, speeding over Waterloo Bridge. We take a right on Victoria Embankment and follow the river eastward. We turn left, then right and then left again and stop in front of the St. Paul’s Cathedral. We get out and look up at the 111-metre-high dome that has dominated the London skyline for 300 years.
Jos pauses for a few seconds and answers. “In fact, yes, I think that’s correct,” he says. “We create innovative solutions that address the key challenges facing society today. And we are constantly seeking to make a positive contribution to the lives of people, today and for the future generations. It’s the road to Brighter Living.” Continue reading
Posted in CoolBrands, CoolTravel, Storytelling, Sustainability, Travel
Tagged Brighter Living, conference on strategic rebranding cases., CoolBrands Global Storytelling Campaign, CoolBrands Meeting DSM, CoolBrands Meeting Jos van Haastrecht, CoolSustainability, DSM, DSM Bright Science, DSM case presentation, DSM create brighter lives for people, DSM create innovative solutions, DSM more sustainable world, DSM Sustainability, DSM Transform conference, Global Storytelling Campaign, It is the road to Brighter Living, Meeting DSM, Meeting DSM Director of company branding, Meeting DSM in London
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