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Monthly Archives: December 2010
Familial Agriculture, a ‘People-Profit’ initiative of Michelin
An interesting story, we met Ivanice, her right hand and her grandchild at her farm, not far from the Michelin area. Michelin developed several educational and other support programs for its employees, their employees and their families, but they decided to share their knowledge also outside their own area. By now, over 1,000 small farmers in 65 different communities are being supported by Michelin in one way or another. Continue reading
Posted in CoolTravel, Storytelling, Sustainability, Travel, Uncategorized
Tagged Anouk, Anouk Pappers, bahia, borrachia natural, Brands, brazil, cacao plantations, car tires, Cool, CoolBrands, CoolSustainability, CoolTravel, familial agriculture, hevea, itubera, Maarten Schafer, Mata Atlantica, Mata Atlantica by Michelin, Michelin, Michelin sustainability, natural rubber, Pappers, Paulo-Roberto Bonfim, people planet profit, People planet profit Michelin, reforestation, serengueira, social innovation, Sustainability, Sustainable car driving, Sustainable rubber, Sustainable rubber plantations, sustainable tires, Transmedia Storytelling, Travel
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Discovering the Mata Atlantica in the Michelin reserve, a smart ‘Planet’ project
Out of the 9,000 hectares, the total size of the Michelin area in the South of Bahia, 5,000 hectares is a nature reserve and is dedicated to the Mata Atlantica. First of all this means that no new rubber trees are planted here and no trees are cut. Second, next to the protection and maintaining of what is left of the Mata Atlantica, Michelin has set the goal of reforesting the area as well. Continue reading
Posted in CoolTravel, Storytelling, Sustainability, Travel
Tagged Anouk, Anouk Pappers, bahia, Brands, brazil, Cool, CoolBrands, CoolTravel, Juliana Laufer, Maarten Schafer, Mata Atlantica, Mata Atlantica by Michelin, Michelin, michelin.com.br, Pappers, Paulo-Roberto Bonfim, People planet profit Michelin, reforestation, Sustainability, Transmedia Storytelling, Travel
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What is being done to save the Atlantic Rainforest in Brazil?
Luckily there are more and more initiatives to save the Mata Atlantica, from maintaining and protecting what is left to reforesting parts that have disappeared. Good examples are SOS Mata Atlantica, Arvorar by IPE, Michelin in Itubera, Dannemann in Bahia and CoolTravel Forest. Continue reading
Posted in CoolTravel, Storytelling, Sustainability, Travel
Tagged Adopt a tree by Dannemann, Anouk, Anouk Pappers, Arvorar, bahia, Brands, brazil, Cool, CoolBrands, CoolTravel, CoolTravel Forest, dannemann, IPE, Juliana Laufer, Maarten Schafer, Mata Atlantica, Mata Atlantica by Michelin, Michelin, michelin.com.br, Pappers, Paulo-Roberto Bonfim, People planet profit Michelin, reforestation, SOS Mata Atlantica, Sustainability, Transmedia Storytelling, Travel
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